Portfolio
Real Builds, in the Wild.
Very different businesses, one standard of build: custom-coded, mobile-first, accessible, and fast. Open any case study for the full-page tour, the challenge, and how it was solved.
LJL Audio — Lee-James Lawrence
Personal Brand · One-Page Build · Booking CTAs
Challenge
A working audio engineer splitting time between podcast post-production and live events needed one page that could book both — and sound as sharp as his mixes.
Approach
I designed a high-contrast, studio-console aesthetic: channel-strip service rows, credential cards, and booking CTAs threaded through every scroll depth, all on a single fast-loading page.
Outcome
One link now carries his whole professional identity — services, credits, credentials, and a direct line to book, from phone or FOH booth.
The Burger Shack
Restaurant · Multi-page PHP Build · Local Sourcing Story
Challenge
A one-person walk-up shack with a devoted local following had no way to show new customers the menu, the hours, or the made-from-scratch difference before they drove out.
Approach
I built a bold, appetite-first site around three signature items, wove the local-farm sourcing story through the page, and made hours, directions, and the phone number impossible to miss.
Outcome
Customers arrive already knowing what they want and when to come — and the sourcing story turns a burger stop into a loyalty story.
Without A Spot
Commercial Services · Multi-page Build · Lead Capture
Challenge
Two owner-operators competing against faceless franchise cleaners needed a site that sold their actual advantage: when you hire them, THEY show up.
Approach
I led with the founders — faces, names, and values — then organized six service lines into scannable cards, added a three-step process strip, testimonials, and a quote form wired for fast follow-up.
Outcome
The site turns their owner-operated story into the differentiator it always was, and the quote pipeline gives every visit a next step.
Rocky Top, Tennessee
Civic · Community Microsite · Local History
Challenge
My hometown's story — coal-mining heritage, world-class trails, a genuine downtown revival — was scattered across brochures and word of mouth, with no digital front door.
Approach
I built a warm, welcoming microsite that walks visitors from the 1798 founding through the Windrock trails to today's businesses and events, with contact paths to City Hall, the Chamber, and the museum.
Outcome
One page now makes the case for a visit — history, adventure, and community in a single scroll — and demonstrates what civic storytelling on the web can look like.
Redesigns & Rescues
Not Just Built — Rebuilt.
Component Demonstration — placeholder imagery until a real before/after ships
Some of the best work here starts with a site that already exists. Drag the divider and see the difference for yourself.
Without A Spot — Site Redesign
Redesign · Existing Environment · Demo Entry
The Starting Point. DEMO COPY — describe what the site looked like on arrival: dated visuals, weak mobile behavior, buried contact paths, slow loads.
The Rework. DEMO COPY — describe what changed and why: rebuilt layout, modern responsive CSS, accessibility fixes, tuned performance, clarified calls to action.
The Difference. DEMO COPY — the measurable or visible outcome: faster loads, working phones, inquiries that actually arrive.
Rocky Top, Tennessee — Civic Refresh
Redesign · Community Site · Demo Entry
The Starting Point. DEMO COPY — the site as it stood: hard to read on phones, buried history, no clear paths to local resources.
The Rework. DEMO COPY — the changes: warm visual identity, mobile-first rebuild, clear wayfinding to City Hall, the Chamber, and the museum.
The Difference. DEMO COPY — the outcome: a civic front door people actually share.
The Burger Shack — Menu-First Rework
Redesign · Restaurant · Demo Entry
The Starting Point. DEMO COPY — the site as found: a menu PDF nobody could read on a phone, hours in three conflicting places.
The Rework. DEMO COPY — appetite-first design, real HTML menu, hours and directions impossible to miss.
The Difference. DEMO COPY — customers arrive already decided; the phone rings for orders, not questions.